Denneboom media advertising system

What follows is a list of the most common (and not so common) media terms, acronyms and expressions defined and demystified.

Term

Definition

Achievement

Affidavit

Agate line

Agency-of-Record (AOR)

Agency commission

Audience composition

Average frequency

Average audience

Bicycling

Bleed

Blocking chart

Brand Development Index (BDI)

Bridge (TV)

Broadsheet

Budget /Cost Control

Buy Request

Canadian Newspaper Units (CNU's)

Census Agglomeration (CA)

Census Metropolitan Area (CMA)

Central Market Area (CMA)

Churn/ Turnover

Circulation

Cluster

Color separation

Column inch

Continuity

Contra

Control market

Controlled circulation

Cost Per Rating (CPR)

Coverage

Crosstab (X-tab)

CPM (Cost per thousand)

Day-after-Recall (DAR)

Demographics

Designated Market Area (DMA)

Direct Broadcast Satellite (DBS)

Direct-To-Home (DTH)

Display advertising

Duplication

Earlug

Efficiency

Exclusivity

Exposure

Extended Market Area (EMA)

Flexform

Flight

Fragmentation

Frequency

Gatefold

Gross Rating Points (GRP's)

Gutter (Truck)

Halftone

Heavy-up

Hiatus

Impressions/Message

Insert

Interactive

Island

Junior page

Market Development Index (MDI)

Net reach

Network

Penetration

People Meter

Piggyback

Pod

Post-Buy analysis

Pre- Buy analysis

Psychographics

Quintiles

Reach

Salesman schedule

Sample size

Saturation

Schedule

Short rate

Simulcast

Skew

Standard Broadcast Calendar

Tag

Talent cycle

Target Audience

Target group

Teaser

Top-of-Mind

Total awareness

Traffic

Transient Rate (Flat Rate)

Unaided awareness

Weighted audience

Achievement

Term applied to the execution of planned media activity usually compared to plan objectives.